asiangames2023|AI赛道再发力！苹果(AAPL.US)正为数据中心开发自研AI芯片

According to reportsAsiangames2023, Apple (AAPL)Asiangames2023Us) has been developing a chipAsiangames2023To run artificial intelligence tools in data centers, but it is not clear whether the chip will be put into use.

The effort will be based on Apple's previous production of its own chip, which is used in iPhone, Mac and other devices, the report said, citing people familiar with the matter. It is reported that the server project is code-named ACDC within the company.

Apple rose as much as 1% late Monday.Asiangames2023.2%. By the close, apple was down 5.6% this year. Apple representatives didn't immediately respond to a request for comment.

Apple has been catching up with its technology peers in the field of generative artificial intelligence, which is the basis of chatbots and other popular new tools. In its second-quarter earnings call last week, the company pointed out that Apple believes in the transformative power and prospects of artificial intelligence and is increasing its investment in generative artificial intelligence to quickly catch up with competitors in this area.

Notably, Apple plans to unveil a new artificial intelligence strategy at next month's Global developers Conference (WWDC), which is expected to release a series of tools based on spanning AI, including an improved version of Siri.

According to reports, the strategy will focus on new proactive functions that can help users in their daily lives. Apple also held talks with potential partners such as Alphabet's Google and OpenAI to provide generative artificial intelligence services.

If Apple continues to launch its own server processors, it will follow in the footsteps of the biggest technology giants. AMZN.US 's (AMZN) AWS, GOOGL.US (GOOG), MSFT.US (MSFT), and Meta (META.US) data centers all use self-designed chips to some extent. This move by the big tech companies has undoubtedly undermined INTC.US 's traditional dominance of components.